Strategic Marketeer

Ariad is proud to be the talent partner of choice for this impactful organization in the educational industry. As part of our ongoing collaboration, we support them in finding a Strategic Marketeer.

About our client:

Our client is a key player in the educational industry, committed to driving innovation in learning solutions. They are seeking a talented Strategic Marketeer to shape and optimize their commercial strategies. In this role, you will contribute to the company's growth by designing data-driven channel and pricing strategies that align with customer needs and market insights.

You will collaborate closely with internal and external stakeholders to maximize revenue and profitability. If you are an analytical and strategic thinker eager to make a significant impact, this opportunity is for you!

What you will be doing:

• Develop a robust channel strategy to drive online sales through e-commerce.
• Evaluate and optimize the focus on indirect sales channels, integrating these insights into the commercial plan.
• Refine the pricing structure and positioning of blended solutions, clearly defining the value of digital versus folio-based components.
• Explore innovative business models, including subscription-based pricing per student.
• Develop business cases and strategic business plans to support new commercial initiatives.
• Collaborate with internal teams, including Marketing, Sales, and Business Unit Managers, to implement and refine strategic initiatives.
• Draft strategic documents on pricing and discount models tailored to the educational market.

What you bring:

• A master’s degree in Marketing, Business Administration, Applied Economics, or equivalent experience.
• 5+ years of experience in strategic marketing, particularly in channel and pricing strategy, ideally within a B2B environment.
• Strong expertise in pricing strategy, channel management, and market analysis.
• Experience in developing business cases and strategic business plans is an advantage.
• Excellent analytical skills and the ability to translate data insights into strategic recommendations.
• A strategic mindset combined with a hands-on approach.
• Strong communication skills with the ability to collaborate across multiple stakeholders.
• Proficiency in Dutch (C1), English (B2), and French (B1).

The offer

• Full-time employment.
• Digital recruitment process and onboarding to the company.
• Work for a well-known company in the educational industry with a national and international impact.
• Be part of a dynamic, ambitious, and collaborative team, driving innovation in education.
• Flexible working arrangements, including the option to work from home.
• A competitive salary package with attractive benefits, including a company car.

When you apply through Ariad, you can expect a smooth recruitment process, honest guidance, and a supportive experience from start to finish. We work closely with both our client and candidates to ensure a great fit and long-term success.