EU Dealer Development Leader Robotic - Power Products

Role:

The EU Dealer Development Leader is responsible for enhancing the performance, growth, and effectiveness of the dealer network across the European region. This role focuses on building strong relationships with branches, identifying areas for improvement, and implementing strategies to optimize dealer operations. The Leader works closely with cross-functional teams to ensure the dealer network aligns with the company’s business goals, brand standards, and customer expectations.

This role is ideal for a proactive and results-driven professional with a passion for building strong dealer networks and driving performance improvements. The EU Dealer Development Specialist plays a critical role in enhancing the company’s market presence and ensuring dealers deliver exceptional value to customers.

At Honda we embrace inclusion in our various policies, so whilst our contracts state that the hours are as required to fulfil the role with a minimum of 35 hours per week, we offer flexibility for when you work. The regular office hours are 08:00 – 16:00 Monday to Thursday with a half hour lunch break & 08:00 – 13:00 on a Friday. However, we offer flexibility of when you work with our daily flex-time start of between 07:00 and 11:00 providing that there is no business requirement. Whilst there is no contractual right to work from home, the flexibility we offer is that you can request to work from home for a maximum of 50% of the working days in any one month, again providing there is no business requirement to attend the office.

Main Responsibilities:

1. Dealer Network Expansion and Optimization

• Identify opportunities to expand the dealer network in underserved markets within the European region.

• Evaluate and realise potential in branches based on strategic fit, market potential, and operational capabilities through development of business tools.

2. Dealer Performance Management

• Develop and implement dealer performance improvement initiatives to align with European company objectives.

3. Dealer Training and Development

• Design and deliver training programs for branches and dealers on topics such as sales techniques, product knowledge, and customer service excellence.

• Organize workshops, seminars, and on-site training to enhance branch performance.

• Support branches in implementing best practices for sales, marketing, and operational processes.

5. Compliance with Brand Standards

• Ensure all dealers adhere to corporate branding, customer service, and operational standards including Minimum Franchise Standards.

• Organise audits to ensure compliance with agreements, policies, and standards.

• Provide guidance to branches on implementing corrective actions when necessary.

6. Market and Competitor Analysis

• Analyse market trends, customer needs, and competitor strategies to inform dealer development initiatives.

• Share insights with internal teams to adapt strategies and ensure competitiveness in the market.

• Identify gaps in market coverage and recommend actions to address them.

7. Cross-Functional Collaboration

• Partner with sales, marketing, and product management teams to align dealer strategies with business goals.

• Collaborate with supply chain and logistics teams to ensure seamless delivery of products to dealers.

• Provide feedback to internal teams on dealer and market needs to inform product and service improvements.

8. Reporting and Performance Tracking

• Track and analyse dealer performance data, including sales volumes, profitability, and customer satisfaction.

• Prepare regular reports and presentations for management, highlighting achievements, challenges, and opportunities.

• Use performance insights to develop strategies that drive continuous improvement across the dealer network.

Qualifications, skills and experience: Required/Desirable Required

• Analytical Skills: Ability to assess dealer performance, identify areas for improvement, and implement solutions.

• Relationship Building: Strong interpersonal skills to build trust and maintain collaborative relationships with dealers.

• Strategic Thinking: Capability to align dealer development efforts with business objectives and market opportunities.

• Training and Coaching: Experience in delivering training and coaching programs to enhance dealer performance.

• Problem-Solving: Ability to address dealer challenges and resolve issues effectively.

• Communication: Excellent verbal and written communication skills for engaging with dealers and internal stakeholders.

• Customer Focus: Commitment to ensuring dealers deliver exceptional customer experiences.

• Adaptability: Flexibility to work in a dynamic and culturally diverse environment.

Qualifications

• Education: Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.

• Experience: 3-5 years of experience in dealer development, sales, or network management, preferably in the Power Product, machinery, or related industries.

• Technical Skills: Proficiency in CRM tools, data analysis software, and Microsoft Office Suite.

• Languages: Fluency in English is required; proficiency in additional European languages is highly desirable.

• Travel: Willingness to travel frequently across the European region to visit dealers and attend events.

Work Environment

• Location: Based in regional office (Aalst-Belgium), with significant travel within the EU region.

• Reports to: Head of Business Unit.

• Team Structure: Works independently while collaborating with sales, marketing, and operational teams.