Marketing and Dealer Development Section Manager - P...

Role:

The Marketing and Dealer Development Section Manager plays a critical role in the company’s regional marketing and business development efforts, particularly in managing relationships with dealers and supporting market penetration.

Main Responsibilities:

Marketing (BNL & Sweden)

Strategic Marketing Planning

• Adapt and execute European marketing strategies in BNL and Swedish market to boost brand visibility and market share.
• Collaborate with the European marketing team to align local campaigns with broader company goals.

Campaign Management

• Plan and implement marketing campaigns, including advertising, promotions, and digital initiatives.
• Track and measure the performance of marketing activities, adjusting as needed to optimize ROI.

Brand Management

• Ensure consistent brand messaging across all dealer networks and local channels.
• Coordinate events such as product launches, trade shows, and customer engagement programs.

Collaboration

• Work with cross-functional teams (sales, product, and operations) to align marketing strategies with business goals.
• Provide marketing materials and support to dealers to enhance their sales efforts.

Dealer Development (BNL)

Dealer Network Expansion

• Identify and recruit new dealers to expand the company’s presence in the country.
• Evaluate potential dealers based on market needs, company criteria, and strategic goals.

Performance Management

• Monitor dealer performance through KPIs such as sales targets, customer satisfaction, and market share.
• Provide guidance and propose action plans for underperforming dealers.

Training & Support

• Organize training sessions for dealers on products, services, and sales strategies.
• Act as the primary point of contact for dealer-related inquiries and operational support.

Relationship Building

• Encourage strong relationships with dealers to ensure loyalty and alignment with the company’s values.

Compliance & Standards

• Ensure that dealers adhere to company policies, standards, and brand guidelines such as Minimum Franchise Standards.
• Conduct audits to maintain high-quality service and operational efficiency.

Qualifications, skills and experience: Required/Desirable Required

• Marketing Expertise: Strong understanding of marketing principles, market research, and campaign management.

• Dealer Relations: Experience in dealer or partner management, including recruitment and performance improvement.

• Communication Skills: Excellent written and verbal communication skills to liaise with dealers, customers, and internal teams.

• Analytical Thinking: Ability to analyse market trends and performance data to drive decision-making.

• Cultural Awareness: Familiarity with the local market’s cultural and business practices.

• Project Management: Strong organizational skills to manage multiple campaigns and dealer initiatives simultaneously.

• Analytical Skills: Ability to analyse data, measure the effectiveness of campaigns, and adjust strategies based on insights.

Qualifications

• Experience: Experience in marketing, public relations and or dealer development, or a related role, preferably with experience in the country or region.

• Technical Skills: Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint), social media platforms, and marketing analytics tools.

• Languages: Fluency in English is required and proficiency in local language is required.

• Travel: Travel within the country may be required for events, media engagement, and stakeholder meetings.

Work Environment

• Location: Based in the country’s office or regional headquarters.

• Team Structure: Works closely with local sales, product, and global marketing teams, as well as external PR agencies and partners.