Head of Marketing

About InfobelPro

InfobelPro.com is a trusted B2B data provider with over 30 years of experience powering data-driven decision-making for businesses across the globe — including several Fortune 500 clients.

Today, we are evolving rapidly: our ambition is to scale our impact in a world increasingly shaped by AI and automation. We combine our decades-long expertise with a startup-style mindset — agile, collaborative, and bold in our growth strategy.

As we accelerate, we’re looking for a Head of Marketing who can bridge strategic thinking with hands-on execution. Someone who brings structure, but also thrives in fast-paced environments and knows how to make things happen.

Your Role

As Head of Marketing, you'll take full ownership of our marketing strategy and execution. You’ll work alongside a lean team — including one in-house content manager — and coordinate with external service providers to scale campaigns, sharpen our positioning, and drive lead generation.

This is a key leadership role that requires both vision and executional drive.

Key Responsibilities

1. Marketing Strategy & Execution

• Develop a clear, data-informed marketing strategy that supports business growth.
• Define and execute marketing campaigns across multiple channels 
• Define KPIs and iterate based on results.

2. Brand & Content

• Refine our brand voice and positioning in the B2B data and AI market.
• Oversee content creation to establish thought leadership.
• Collaborate with sales, product, and customer success teams to ensure consistent brand messaging and alignment with business objectives.

3. Growth & Demand Generation

• Increase qualified inbound traffic and improve conversion rates across the funnel.
• Test and scale targeted performance marketing campaigns.
• Identify opportunities to position InfobelPro as a thought leader.

4. External Partners & Resources

• Manage SEO, design, and content partners for campaign execution.
• Maintain brand consistency and messaging quality across all providers.
• Onboard and manage new agencies as needed to scale efforts.

5. Analytics & Reporting

• Track key performance indicators including CAC (Customer Acquisition Cost), MQLs, traffic and campaign ROI.
• Provide regular performance reports and recommendations to the leadership team.
• Use data to guide strategic decisions and optimizations.

6. Budget Management

• Own the marketing budget and ensure smart allocation across initiatives.
• Optimize spend based on results and ROI analysis.

What We’re Looking For

Experience

• 5+ years in B2B marketing, ideally within SaaS, data, or AI-related companies.
• Proven experience leading marketing strategy and executing performance-driven campaigns.
• Strong understanding of growth marketing and demand generation best practices.
• Skilled in managing external agencies and freelancers.
• Excellent English communication skills (written and verbal).
• Strong analytical capabilities and familiarity with modern marketing tools.

Mindset

• Entrepreneurial: You take ownership, move fast, and adapt quickly.
• Strategic yet hands-on: You enjoy shaping the big picture and executing the details.
• Data-driven: You test, measure, and optimize relentlessly.
• Collaborative: You work well with cross-functional teams and external partners.

Why Join InfobelPro?

• Legacy meets innovation: Work in a company with 30 years of history and the mindset of a modern scale-up.
• Leadership role: Own the marketing function and help shape company growth.
• Dynamic culture: Join a young, forward-thinking leadership team committed to impact and innovation.
• Room to grow: As we scale, your role and responsibilities will evolve too.