Country Manager BeLux M/F

Location: Brussels, with regular travel across Belgium and Luxembourg depots

Scope: Operational & Commercial Leadership, Transformation Management (TOM & SAP), People & Business Growth

Reports to: CEO Europe

At the heart of a Group where every job has a meaning, we're looking for our future Country Manager BeLux M/F in Brussels, Belgium.

At Petit Forestier Group, every employee is a talent. Through your expertise and skills, you'll help us to improve quality of life by mastering the cold chain.

Trust the only European multi-product refrigeration provider, Petit Forestier supports you to meet all your needs, from utility vehicles to trucks, display units and refrigerated containers.

We are the only European provider present across the entire cold chain.

Why join us?

• A dynamic and stimulating environment within the Group, with the ambition of becoming the world leader in sustainable refrigerated rental.
• A dynamic team ready to take on new challenges every day.
• Opportunities for development and continuous training, through an integrated E-Learning tool.

BeLux network: 104 employees, 9 depots accross 4 geographic zones: Flanders / Brussels / Wallonie / Luxembourg Grand Duché.

What will the role be about?

We are seeking a respected and enthusiastic leader who combines operational excellence, commercial acumen, and transformational leadership. This role plays a central part in our European transformation journey, leading the business across Belgium and Luxembourg.

You will act as a hands-on, field-based leader, capable of driving performance, coaching teams, building culture, and implementing large-scale transformations — including the rollout of our Tech Operating Model (TOM) and SAP stabilization.

Your leadership style is grounded in integrity and empathy, with the ability to motivate, challenge, and engage diverse teams. You are results-oriented and pragmatic, yet visionary, with strong commercial instincts and the ability to act decisively in a fast-moving environment. You will build high-performing teams, deliver operational improvements, and create trusted client and supplier relationships — all while navigating cultural and linguistic diversity with fluency and tact.

Key Responsibilities

1. Lead from the Front – Field-Based Operational Management

Act as a hands-on, visible leader across all locations in Belgium and Luxembourg. Be present on the ground, support local managers, drive day-to-day excellence, and ensure frontline alignment with strategy.

2. Commercial Strategy & Growth

Shape and execute the commercial strategy across all customer segments and product lines. Accelerate organic growth, actively develop client relationships, and identify potential acquisition or partnership opportunities.

3. Transformation & Change Management

Drive the successful deployment of TOM and stabilization of SAP. Monitor system adoption, oversee training, support process remediation, and engage teams in embedding change as a new way of working.

4. People & Culture Leadership

Inspire, coach, and develop a high-performing local management team. Foster engagement, build accountability, and shape a culture aligned with Petit Forestier’s values and business goals.

5. Business Performance & Financial Management

Own the country P&L. Lead budgeting and forecasting cycles, analyse KPIs, and take action to improve pricing, profitability, and operational efficiency.

6. Fleet & Operational Excellence

Optimize internal workshop operations, reduce outsourcing, and improve fleet utilization and service quality through performance monitoring and continuous improvement.

7. Supplier Management

Build trusted relationships with key suppliers to secure optimal pricing and high service quality, supporting sustainable growth and operational reliability.

8. Cross-Country Collaboration

Actively contribute to sharing best practices and alignment across the European region. Collaborate with central teams, peers, and Group functions to support collective progress and innovation.

Location & Mobility

• Based in Brussels
• Regular travel across Belgium and Luxembourg (depots, clients, team coaching)

Who Are We Looking For?

We’re looking for a talented graduate and/or MBA with a proven ability to thrive in fast-paced, change-driven environments. You are likely to have a strong track record in operational leadership, commercial development, and transformation — ideally within rental, contract-hire, logistics or service industries.

You are a natural team builder, with the gravitas to influence and inspire colleagues, customers, and partners alike. You combine strategic agility with the grit to lead from the front.

You are comfortable with technology and systems, and you know how to mobilize people behind change. With a customer-centric mindset, you earn trust by doing what you say and delivering what you promise.

Qualifications & Experience

Must-have:

• At least 10 years’ experience in operational or commercial leadership
• Demonstrated success in performance improvement and transformation
• Experience with SAP or similar ERP projects and TOM-style models
• Fluent in Dutch (Flemish) and French; strong English business proficiency
• Strong stakeholder management and negotiation skills

Nice-to-have:

• Knowledge of BeLux market dynamics
• Experience in refrigerated solutions, contract hire, or service-based B2B sectors
• Understanding of sustainability trends (e.g. alternative fuels)

Key Competencies & Leadership Style

• Leads from the front, values field proximity
• Highly pragmatic, hands-on and action-oriented
• Strong commercial insight with strategic agility
• Inspires confidence, integrity, and ownership
• Excellent communicator in multicultural, multilingual settings (Flanders, Brussels, Wallonia, Luxembourg)
• Comfortable with systems thinking and data-driven decision-making
• Resilient, empathetic, and decisive in the face of change

What are we offering

You will join a passionate, collaborative team working to transform our operations and accelerate our growth across Europe.

Learning & Development

Access to our integrated e-learning platform and tailored leadership support.

Benefits for Belgian employees:

• Meal vouchers.
• Annual eco-vouchers for eco-responsible purchases.
• Additional seniority leave (joint committee).
• The possibility of remote working, depending on operational needs and company policies.
• A friendly working environment with committed collaborative teams.
• Training opportunities to develop your skills and boost your career.

You'll be part of a team that embodies the Group's values: passion, service, commitment and agility.

Petit Forestier Group is committed to diversity, equality and inclusion for all its employees.

The company also offers a wide range of internal opportunities, depending on employees' projects: geographical mobility (in France or abroad), internal promotion, change of profession.

Petit Forestier Group, a job that makes sense.